Despite the growing popularity of social media and texting, email marketing remains a highly effective way to communicate with prospects and clients, which is why most boutique asset managers and fund firms engage in email marketing at some level. For firms that have been doing it for a while, email marketing is fairly straightforward. They set up their workflows and campaigns, add new promotions and fresh content and then send out their regular newsletter. However, if they aren’t paying attention to some of the key elements of effective email marketing, their efforts may be for naught. By avoiding these five common mistakes, your firm could realize significant improvements in return.
Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money.
An article in Pensions & Investments explains why so many crypto companies turn to mythology for their brand names. In it, Dan Sondhelm, founder and CEO of Sondhelm Partners, shares some insights. Read on to find out more.
