Brand perception can make or break a firm’s success. But what does it take to rise to the top, and how can smaller boutique asset managers compete? Drawing on a Broadridge study, we explore targeted strategies for enduring growth.
Preparing for High-Quality Remote Video Interviews
March 7, 2024 | Branding
Are you ready to create captivating video content that showcases your brand and connects with your investors? This guide provides tips and recommendations to ensure you’re prepared for your interview and that the captured footage is optimal for video production.
How to Develop a Personal Backstory that Resonates with Clients
February 28, 2023 | Branding
Investors and potential clients crave a deeper understanding of the person managing their money. They want to know what shaped their values.
Asset Managers Agree, Brand and Reputation are Critical Factors in Growth
December 20, 2021 | Branding
For boutique asset managers, a great reputation and consistent branding are critical elements for success. View this webinar for actionable tips.
Are “Swag Campaigns” a Marketing Gift or Curse?
September 23, 2021 | Branding
I’ve received several “cold swag” gifts – boxes of delicious cookies and a pound of gourmet coffee. Then these vendors barraged me with follow up emails.
Does Your Investment Story Need an Overhaul?
June 26, 2020 | Branding
Some asset managers believe that performance is the only story. It’s not. What matters is the consistency and personalization of your narrative in your commentaries, webinars, videos, or sales presentations.
How A Stay-at-Home Boutique Firm CEO Became a YouTube Star
May 4, 2020 | Branding
A Sondhelm Partners’ webinar explained how the CEO at one boutique firm is literally leveraging the current work-at-home environment to make her videos stand out.
Active Management is Back: How Do You Take Advantage of It?
April 21, 2020 | Branding
A recent Sondhelm Partners webinar explained how boutique firms can position their active management success stories front and center among their clients and prospects, even in a work-at-home world.
Numbers and Narrative – A Winning Combination
April 1, 2019 | Branding
What’s more important to emphasize – a fund’s investment performance analytics or its investment process and management team? Both.
Creating a Compelling Investment Story
November 7, 2017 | Branding
Is your firm’s investment story outdated, undifferentiated, or poorly communicated? We recommend eight strategies to get your story straight.









