Sondhelm Partners was recently recognized as the Best Third-Party Marketing Firm by Hedgeweek
Concerned about the risks of working with journalists? Our PR Director, Milin Iyer, reveals six risks for asset managers and effective counterstrategies in our insightful new article.
It’s a moment fraught with tension: global eyes on the Middle East and markets in flux. Clients want answers. While industry giants dominate, are you prepared to offer your perspective?
Advisors and institutions have hundreds of great boutique asset managers to choose from. How do even the best firms stand out?
Digital is the way of the world. Asset managers need to embrace digital marketing to enhance their media relations strategies. Here’s how.
PR and SEO have similar objectives, particularly authority. However, many asset managers realize that a good PR strategy coupled with a good SEO strategy can ensure your firm’s content is found by the people who want it.
As uncomfortable as it may seem, now is the time to plan for such an event – while everyone is thinking rationally, and there is time to consider all contingencies.
Are you plain-spoken when talking with investors? Do you frequently say alpha, correlation, duration, exposure, risk-adjusted returns, and more? For clients, it’s all Greek. Read on for our list of words to avoid.
I’ve earned my share of retweets, likes and followers on Twitter over the years. But four years ago this month, Donald Trump helped a few of us become famous, sort of.
Over the past decade, the role of the financial public relations professional has changed significantly, most notably, an increased correlation between sales, marketing, and public relations. PR professionals must now act as strategic consultants, not tacticians.
How do boutique asset managers stand out during volatile times? How will sophisticated investors know what you stand for? A downturn may be an opportunity to invest in your growth while others sit on the sidelines.
Most articles submitted to financial news editors never get published. But aren’t publications “desperate” for content? Not really. To increase the odds, don’t do these three things.
A crisis and its accompanying reputational damage can be caused by many different factors but it’s how the organization responds to the crisis that determines the extent of the damage.