Public Relations
Common Roadblocks to Growth
Expanding an asset management firm comes with common challenges. Often, boutique asset managers face difficulties with:
- Getting your story and expertise recognized due to the competition.
- Missing opportunities to showcase your performance and thought leadership in the news media,
- A lack of third-party endorsement to support your credibility and your sales team’s efforts.
How Our Public Relations Solutions Can Help
We leverage our strong relationships with financial journalists and industry influencers to secure positive news articles, industry awards, and speaking engagements that raise your profile. This third-party validation builds credibility that you can use to support your other sales and marketing efforts. We focus on reinforcing consistent messaging that spotlights your unique story.
We specialize in boutique asset managers’ public relations needs to boost brand awareness, establish thought leadership, and strengthen credibility. Our solutions include:
Shape the Narrative Around Your Expertise
A public relations campaign lives and dies by an organization’s narrative. We collaborate to identify gaps diluting the impact of your current messaging. Refining everything into a resonant brand story that conveys your mission and values while solving investor pain points and articulating your strategy.
This story forms the foundation across public relations touchpoints. We inject your story into press releases, talking points, and interview preparation, equipping portfolio managers and other executives with an authentic narrative that breaks through.
We collaborate to shape an authentic narrative that breaks through.
We sharpen spokespeople’s skills for more effective client and media conversations.
Empower Your Experts to Convey Your Edge
We’ll conduct a workshop sharpening your spokespeople’s messaging and communications skills for more effective interactions. Our interactive workbooks provide asset management-focused strategies. Hands-on practice exercises like simulated meetings and interviews provide a personalized experience to improve how asset managers articulate, focus, summarize, use body language, follow compliance rules, and show up in virtual settings.
Sessions refine your core story, provide constructive feedback, and suggest improvements. We summarize key messages and timely story ideas for future content development. The ultimate goals are boosting confidence, delivering your edge, strengthening credibility in client and media conversations, and building visibility.
Position Your Leaders as Go-To Industry Experts
We boost boutique asset managers’ brand visibility and credibility by securing impactful news coverage with targeted media outreach. Our approach focuses on sharpening your unique narrative and cultivating conversations with financial journalists and influencers to build relationships and earn interviews.
We coach spokespeople for impactful delivery and persistent follow-up to foster ongoing coverage. Services range from placed articles to media tours. We help repurpose successes across marketing channels, arm your sales with endorsements, monitor coverage, and report on progress. The goal is to shape positive public sentiment and cement your authority with investors.
We secure impactful news coverage to shape positive sentiment and cement your authority.
We produce targeted award submissions to validate reputation with investors.
Gain External Validation Through Awards
Award wins and shortlists create immediate credibility, differentiate you from competitors, and validate your reputation when marketing to prospective investors and consultants. We identify the most relevant industry and peer award programs and produce targeted submissions.
We then leverage award announcements as news releases back to top-tier media contacts. By ensuring consideration for appropriate awards annually, we continually add to your reputation. Award content can be repurposed across sales and marketing touchpoints.
Get Ahead of Issues with Crisis Planning and Training
We prepare executives via customized media training focused on conveying truthful, transparent, and effective public messaging around performance challenges, executive departures, regulatory issues, or bad press crises while maintaining your credibility.
When sensitive issues emerge, we provide counsel to navigate fast-moving news events. This includes guidance on internal and external communications to mitigate fallout across investors, employees, partners, and other stakeholders. Rapid response talking points equip spokespeople across channels. Ongoing monitoring ensures your narrative steers coverage once the news cycle shifts.
We equip executives to navigate sensitive news events effectively.