Hoax campaign targets Vanguard, but smaller fund firms may be at greater risk. Dan Sondhelm explained how strong reputations can buffer companies against reputational damage in such situations.
Active Mutual Fund Managers: Your Days Could Be Numbered?
March 13, 2024 | In The News
A provocative PwC report predicts that by 2030, up to 20% of active mutual fund boutiques could vanish, overwhelmed by market pressures and the surge of low-cost ETFs and index funds. How can smaller firms protect themselves and thrive in this challenging environment? Find out in Dan Sondhelm’s recent contribution for NASDAQ.
Investment Employees Not Safe from Layoffs in 2023: Report
March 8, 2024 | In The News
A new Morningstar report says asset managers are laying off portfolio managers amid industry challenges. Dan Sondhelm shares insights on the reasons behind the layoffs and their impact on the industry.
Preparing for High-Quality Remote Video Interviews
March 7, 2024 | Branding
Are you ready to create captivating video content that showcases your brand and connects with your investors? This guide provides tips and recommendations to ensure you’re prepared for your interview and that the captured footage is optimal for video production.
Beyond the Bonus: How Firms Reward Employee Performance
March 6, 2024 | In The News
Fund firms have found various ways to reward workers beyond monetarily. Dan Sondhelm opined for this Ignites article.
As ETF Flows Climb, DFA Revamps Investor Website
February 26, 2024 | In The News
As its ETF assets boom, Dimensional Fund Advisors debuts a refreshed website for individuals, walking a fine line to retain loyalty among advisors. Dan Sondhelm opined for the Ignites article.
WisdomTree Teases Prime Ad Ahead of National Launch
February 13, 2024 | In The News
WisdomTree is ramping up marketing efforts for its WisdomTree Prime digital wallet ahead of a national rollout. The blockchain-based platform presents an opportunity for WisdomTree to expand beyond investments. Dan Sondhelm opined for this article in Ignites.
Voya’s New Ads Use Twins to Promote Investing Message
January 31, 2024 | In The News
Voya launches lighthearted twin-centric ad campaign promoting workplace benefits and retirement savings tools with upbeat, entertainment-focused messaging. Dan Sondhelm opined for this Ignites article.
Sales And Marketing Need An Integrated Strategy
January 11, 2024 | In The News
Boutique asset managers: Are siloed sales and marketing teams hurting your messaging and investor engagement? Dan Sondhelm sat down with Bill Hortz of the Institute for Innovation Development to discuss strategies to improve collaboration between these groups for Financial Advisor Magazine
Stand Out or Get Lost: Bold Growth Strategies
December 18, 2023 | In The News
In a recent conversation with Institutional Asset Manager, Dan Sondhelm discussed how equipping sales teams for success through targeted content, digital communications, public relations efforts, and actionable data can increase sales team productivity and empower investor conversations.
Navigating the Hurdles of Raising Capital for Hedge Funds
December 15, 2023 | In The News
Navigating the persistent hurdles of raising capital remains an uphill battle for most hedge funds. Dan Sondhelm sat down with Hedgeweek to discuss strategic solutions to secure investments and expand assets.
Sondhelm Partners Honored to be Shortlisted Again for the Fund Intelligence Awards
December 6, 2023 | In The News
Recognized for two years running as a Fund Intelligence Awards finalist, we are honored among leading financial services PR firms for top brand-building achievements and client impact. Winners will be announced in February 2024.






