Developing a Personal Backstory that Resonates with Clients

Developing a Personal Backstory that Resonates with Clients

Investors and potential clients crave a deeper understanding of the person managing their money. They want to know what shaped their values, what inspired them to pursue a career in asset management, and what personal experiences have influenced their investment strategies. This is where a personal backstory comes in. We contributed this article to Advisorpedia.

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Should Sales and Marketing be ‘One’

Should Sales and Marketing be ‘One’

It is an age-old debate. Which team is the most important – marketing or sales? What drives results – marketing or sales? Should marketing and sales co-exist? Dan Sondhelm opined for this article by Sandra Powers in Emerging Manager Monthly.

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