Sondhelm Partners was recently recognized as the Best Third-Party Marketing Firm by Hedgeweek
Concerned about the risks of working with journalists? Our PR Director, Milin Iyer, reveals six risks for asset managers and effective counterstrategies in our insightful new article.
You’ve probably heard that becoming a thought leader may help raise your personal and professional stature. What about being an “influencer” and is there a difference between the two?
Asset managers looking to elevate their firm’s brand and credibility should consider reevaluating their media relations strategy to maximize potential for visibility and AUM growth. Milin Iyer’s article was recently published in Advisorpedia.
Digital is the way of the world. Asset managers need to embrace digital marketing to enhance their media relations strategies. Here’s how.
Our own Milin Iyer shares with TheStreet how Sondhelm Partners has been using technology for stronger internal and client communications and is helping asset managers raise the bar with clients and prospects as well.
Over the past decade, the role of the financial public relations professional has changed significantly, most notably, an increased correlation between sales, marketing, and public relations. PR professionals must now act as strategic consultants, not tacticians.
If you are a boutique asset manager, how do you stand out when times become volatile, and how will sophisticated investors know what you stand for? A market downturn may be an opportunity to invest in your growth, while others sit on the sidelines.
How do boutique asset managers stand out during volatile times? How will sophisticated investors know what you stand for? A downturn may be an opportunity to invest in your growth while others sit on the sidelines.