Sondhelm Partners was recently recognized as the Best Third-Party Marketing Firm by Hedgeweek
You have an online presence, either intentionally or unintentionally. Google your firm name. What comes up on the first page of search results? If nothing or little, consider these strategies for investors to find you.
As asset managers embrace digital marketing technologies, few have connected the dots between marketing, sales, and client servicing. Many firms have made progress, according to a recent industry survey.
I just received this “cold” email and wanted to share it (along with some pointers) with you. This is a great example of what not to write. The sender claims to be a “digital marketing expert.” Would you buy from him?
Most firms review vanity website metrics such as visits and page views to look for visitor patterns. Smart firms now realize WHO is visiting and how engaged they are with your content may be more valuable.
Don’t let your digital reputation sabotage your marketing. If you do email marketing, you develop a reputation. A bad reputation will block emails from getting to the inboxes of your target. How can your reputation go bad, and what should you do about it?
Don’t let your digital reputation sabotage your marketing. If you do email marketing, you develop a reputation. A bad reputation will block emails from getting to the inboxes of your target. How can your reputation go bad, and what should you do about it?
As boutique asset managers continue their slow crawl into the digital age, they face new challenges in marketing and growing their businesses. Many firms have reached a critical juncture.
Social media can be a cost-effective resource for institutional investors. Prospects often review your LinkedIn and other social accounts as part of their due diligence—before deciding whether to talk with you.
Webinars are one of the best ways for asset managers to build awareness of their brand and capabilities and generate qualified leads. Learn nine tips for promoting your webinar.
Inbound marketing seeks to help investors find you through informative blogs, eBooks, email marketing, infographics, and other content. Here are 13 inbound marketing stats to know.