In 2023, a shocking 75% of clients left or considered leaving their advisors, according to YCharts. Discover the strategies to attract and keep clients in this challenging landscape.
Preparing for High-Quality Remote Video Interviews
March 7, 2024 | Branding
Are you ready to create captivating video content that showcases your brand and connects with your investors? This guide provides tips and recommendations to ensure you’re prepared for your interview and that the captured footage is optimal for video production.
Six Media Risks Every Asset Manager Should Know—and How to Counter Them
December 14, 2023 | Public Relations
Concerned about the risks of working with journalists? Our PR Director, Milin Iyer, reveals six risks for asset managers and effective counterstrategies in our insightful new article.
Active Mutual Fund Managers: Your Days Could Be Numbered?
December 1, 2023 | Insights
A provocative PwC report predicts by 2030, up to 20% of active mutual fund boutiques could vanish, overwhelmed by market pressures and the surge of low-cost ETFs and index funds. How can smaller firms protect themselves and thrive?
What Boutique Asset Managers Can Learn from Big Firms’ Website Mistakes
November 17, 2023 | Content Marketing
Big firm websites are missing the mark. Learn how boutique asset managers can sidestep these pitfalls and create an advisor-friendly website that attracts and retains investors.
The Unique Voice of Boutique Asset Managers During the Israeli-Hamas Conflict
October 13, 2023 | Public Relations
It’s a moment fraught with tension: global eyes on the Middle East and markets in flux. Clients want answers. While industry giants dominate, are you prepared to offer your perspective?
Sondhelm Partners Spearheads Award-Winning Website for Lawson Kroeker
September 20, 2023 | Content Marketing
Sondhelm Partners collaborated with Lawson Kroeker Investment Management to earn the Web Marketing Association’s annual “Best Mutual Fund Website” award for its emphasis on timely content and education.
Would You Drive a Fast Car Slowly? Overcoming Common HubSpot Roadblocks
July 6, 2023 | Digital Marketing
Are you underusing HubSpot like driving a sports car at 30 mph? Uncover why this happens to many asset managers and learn how to overcome roadblocks.
How to Turn Your Personal Network into Your Hedge Fund’s First Investors
June 7, 2023 | Hedge Funds
Are you starting a hedge fund? You want institutional seeders, but don’t underestimate the power of your personal network to get you started.
The Key to Engaging Financial Advisors: Wholesalers, White Papers, and Podcasts
May 16, 2023 | Content Marketing
What captivates financial advisors? Skilled wholesalers, insightful digital content, or a blend? Let’s explore two recent surveys to unravel this mystery.
How to Stop Email Tag: Rules to Confirm the Meeting Faster
March 22, 2023 | Strategic Marketing
Few things are more important than securing a meeting with a key prospect or client, particularly when time is of the essence.
How to Develop a Personal Backstory that Resonates with Clients
February 28, 2023 | Branding
Investors and potential clients crave a deeper understanding of the person managing their money. They want to know what shaped their values.











