For investment firms and financial advisors who rely on email marketing to grow their businesses, their digital reputation may be sabotaging their marketing efforts. Yes, if you do any level of email marketing, you develop a reputation. And, that reputation can have a major impact on the effectiveness of your marketing efforts. If you have a bad reputation, there’s a strong likelihood your emails won’t make it to the inboxes of your target audience.
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Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money.
An article in Pensions & Investments explains why so many crypto companies turn to mythology for their brand names. In it, Dan Sondhelm, founder and CEO of Sondhelm Partners, shares some insights. Read on to find out more.



