The fund industry is dominated by four shops, data shows. Smaller firms can use thought leadership and other communications to build their brands, analysts say. Dan Sondhelm opined for this Ignites article.
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Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money.
An article in Pensions & Investments explains why so many crypto companies turn to mythology for their brand names. In it, Dan Sondhelm, founder and CEO of Sondhelm Partners, shares some insights. Read on to find out more.
