Most boutique asset managers, hedge fund managers, and wealth managers know the pitch book is a basic building block for new client acquisition. But they have little idea on how to build their book. Here are best practices for creating a great pitch book to tell your story.
Third-Party Marketers: A Boutique Asset Managers’ Path to Raising Capital
October 18, 2022 | Hedge Funds
Third-party marketers and placement agents can play a critical role in helping asset managers raise capital. This article details what these firms do.
How Smaller Hedge and Private Equity Funds Can Raise Capital
October 4, 2022 | Hedge Funds
Smaller hedge funds often are run by money managers, not marketers. They want to grow but struggle for investor dollars. Consider using these marketing strategies to get noticed.
The SEC’s New Modern Marketing Rule: Are You Prepared?
July 8, 2022 | Compliance
According to a Synthesis survey, less than 25% of investment management firms say they’ve totally complied with the SEC’s Modern Marketing Rule. Are you on track to full compliance?
Cool Tech Tools for Marketing Efficiency
June 1, 2022 | Strategic Marketing
Still updating fact sheets manually? Does your CRM enable or disable sales? The right tech tools can automate production and make sales more efficient.
Cool Tech Tools for Sales Efficiency
May 18, 2022 | Strategic Marketing
Is your sales team using the most effective technology tools to boost sales? Third-party intermediary databases and sales aggregation tools can help you target your best advisors.
Public Relations: Turning “Buzz” into New Business
May 3, 2022 | Public Relations
Advisors and institutions have hundreds of great boutique asset managers to choose from. How do even the best firms stand out?
What Must International Asset Managers Do Before Coming to America?
February 28, 2022 | Strategic Marketing
Foreign boutique and name-brand asset managers want to offer their expertise and products to U.S. investors. The AUM potential is strong.
Asset Managers Agree, Brand and Reputation are Critical Factors in Growth
December 20, 2021 | Branding
For boutique asset managers, a great reputation and consistent branding are critical elements for success. View this webinar for actionable tips.
The Shifting Landscape of Distribution and Sales
November 10, 2021 | Sales Distribution
Part 2 of a 3-part series focuses on opportunities and trends with distribution and sales teams to help boutique asset managers thrive.
12 Ways for Asset Managers to Get More Out of LinkedIn
November 3, 2021 | Digital Marketing
LinkedIn can help asset managers build relationships, strengthen brands, and increase credibility. It can also help attract leads. Here are 12 tips to get the most out of LinkedIn.
Breaking Through the Wall: A Cold Email Strategy that Worked
October 25, 2021 | Digital Marketing
Normally this financial advisor trashed product-and-performance-pushing cold emails. But one call was different: the wholesaler focused on the advisors’ needs.











