One reason why asset managers have survived the pandemic is because they’ve understood the importance of keeping their marketing lights on during the crisis, according to our recent research study, Asset Management Martech Stack Insights and Trends. Dan Sondhelm and Synthesis’ Emilie Totten co-wrote this article featured in MFWire.
Are You Practicing Sales Prevention?
September 22, 2020 | Compliance
Sales are so important, yet many firms actually practice sales prevention. Here are the ways and what they can do instead.
Don’t Open This Email Alert … or Else
September 24, 2019 | Digital Marketing
Thank you for opening this email message and clicking on our website to read the full article. But you shouldn’t have. Now, we can track your every move digitally. We promise, though, that we won’t be a pain.
With M&A on the Rise, Firms Face Data and Content Challenges
July 12, 2019 | M&A
Consolidation has caused asset managers to rethink how to integrate systems, data, and compliance. What lessons are they learning? Synthesis Technology’s CEO, John Toepfer, shared his insight with MFWire.com.
Obstacles Salespeople Face when Trying to be Customer-Centric
July 8, 2019 | Content Marketing
What are the best practices for sales teams at investment management firms? Biggest obstacles? How can they overcome them? Synthesis Technology’s Emilie Totten shared insight.
Casey Quirk: 2019 is a Pivotal Year for Asset Managers
December 11, 2018 | Strategic Planning
A weakening market has exposed the soft underbelly of the asset management industry. After a decade of growth in AUM, managers have reached a juncture where the market can no longer mask the lack of organic growth. What to do?
Why Email Blasts Are Dead and Marketing Automation is Thriving
April 17, 2018 | Digital Marketing
As boutique asset managers continue their slow crawl into the digital age, they face new challenges in marketing and growing their businesses. Many firms have reached a critical juncture.
How Boutique Asset Managers Can Beat the Growth Barrier (Webinar)
December 22, 2017 | Webinars
This webinar was moderated by Dan Sondhelm and included panelists Justin Bates of Swan Global Investments and Joe Childrey of Probabilities Fund Management.






