Sondhelm Partners was recently recognized as the Best Third-Party Marketing Firm by Hedgeweek
As the number of asset managers have proliferated over the years, it’s getting harder for even the best-performing shops to gain traction among advisors and institutions. This guide explains what you must know to effectively use public relations to promote your...
Investors and potential clients crave a deeper understanding of the person managing their money. They want to know what shaped their values.
You’ve probably heard that becoming a thought leader may help raise your personal and professional stature within the industry. It’s important because you become the go-to person on a topic. Thought leaders are traditionally recognized experts and an authority on a particular subject matter—and therefore have a large loyal following. Advisorpedia picked up Milin Iyer’s latest article.
You’ve probably heard that becoming a thought leader may help raise your personal and professional stature. What about being an “influencer” and is there a difference between the two?
The Web Marketing Association recently awarded Liberty Street Funds with the “Best Mutual Fund Website” in the 2022 Internet Advertising Competition. Sondhelm Partners is proud to have developed the websites.
For boutique asset managers, a great reputation and consistent branding are critical elements for success. View this webinar for actionable tips.
Asset managers looking to elevate their firm’s brand and credibility should consider reevaluating their media relations strategy to maximize potential for visibility and AUM growth. Milin Iyer’s article was recently published in Advisorpedia.
Sales are so important, yet many firms actually practice sales prevention. Here are the ways and what they can do instead.
Nearly all asset managers have focused on building virtual communities to communicate their news and views. But many advisors are suffering from ‘digital overload.’ Here are five strategies to break through.
Watch our webinar replay to learn how stronger digital marketing can help you attract and retain customers.
Citywire looks back at their professional buyer Q&As from the first half of 2019 and recaps gatekeepers’ best and worst experiences when meeting managers.
Disruption in the asset management industry has driven managers to pursue new strategies. Research from Chestnut Advisory Group indicates the best managers are taking a marketing-led approach.