Billionaire real estate developer Donald Trump has surprised everyone with his meteoric rise to become the Republican party’s front runner for 2016. This isn’t an endorsement of his politics but financial professionals can find much to learn by examining his communications techniques. Dan Sondhelm offers his thinking in this slideshow.
Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money.
An article in Pensions & Investments explains why so many crypto companies turn to mythology for their brand names. In it, Dan Sondhelm, founder and CEO of Sondhelm Partners, shares some insights. Read on to find out more.
