With the presidential election still a year away, we’re already waist deep in press coverage. Election 2016 promises “shock and awe” as the players rally for position. For many, the biggest surprise to date is real estate mogul and business dynamo Donald Trump’s meteoric rise to become the Republican Party’s frontrunner. Putting political preferences and personal opinions of The Donald aside, financial professionals can find much to learn by examining his communication techniques – the good, the bad and the ugly.
Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money.
An article in Pensions & Investments explains why so many crypto companies turn to mythology for their brand names. In it, Dan Sondhelm, founder and CEO of Sondhelm Partners, shares some insights. Read on to find out more.
